Faisal Pyepar | Airtel Senior Marketing Executive Opens Up

Who Is Faisal Pyepar?

Since October 2023, Faisal Pyepar has been the Senior Public Relations Executive at Airtel Uganda. He has spent several years studying different forms of advertising. Most recently, he ventured into the billboard type which has been his biggest focus. Most times, Faisal is talking about complicated notions of marketing. However, the difference is that he makes it relatable to the average person.

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This gentleman blends his engineering background with a passion for marketing. Born and raised in Kampala, Faisal’s journey from a humble beginning to becoming a prominent figure in the marketing landscape is both inspiring and noteworthy.

Early Life and Upbringing

Faisal Pyepar was born in Kampala to a Muslim father and a Catholic mother. His childhood was marked by a modest upbringing, attending public school until his parents left for the United States in pursuit of better opportunities. Despite the challenges, Faisal acknowledges the positive impact of his mother, attributing his success to her unwavering support throughout his life.

Where did Faisal Pyepar attain his education?

A telecommunications engineer by training, Faisal’s commitment to lifelong learning led him to transition into the marketing field. He pursued various digital marketing certificates at Victoria University and is currently enrolled in the CIM and CIPR programs at Datamine. Faisal’s educational journey reflects his ambition to become an all-encompassing marketer and communications professional.

Who mentored Faisal Pyepar in the marketing world?

Faisal’s foray into marketing wasn’t guided by mentors or formal education. Instead, his journey began organically through his engagement on Twitter. As an influencer, he recognized the need for improvement and undertook self-paced “DIY courses” online. This commitment eventually landed him his first marketing role as the Digital Marketing Coordinator for Protea Hotels Uganda, under the supervision of Anne Whitehead.

Billboards: A Lifelong Fascination

Faisal’s fascination with billboards dates back to his childhood when long taxi rides provided ample time for him to memorize every billboard along the route. Recently, he started documenting his observations about billboards, adding a new dimension to his marketing expertise.

Tips for Successful Marketing in East Africa

Drawing from his experience, Faisal emphasizes three crucial principles for successful marketing in East Africa: never stop learning, never stop experimenting, and maintain consistency.

What brands does Faisal Pyepar associate with?

Faisal proudly associates himself with Airtel Uganda, expressing deep admiration for the brand. His commitment to the company reflects his belief in the potential to turn ambitious ideas into reality, regardless of budget constraints.

What challenges did he face?

Reflecting on the challenges he faced, Faisal recalls a pivotal moment during his academic journey at Makerere University. Losing his marks delayed his graduation, but he now sees it as a humorous episode in his life. In his marketing career, Faisal’s only hurdle lies in aligning creative ideas with allocated budgets, a challenge he has overcome by advancing within Airtel Uganda.