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Why Iconic Kent Kris Took Fashion and Social Media Influencing Seriously

John Kenny Adeya by John Kenny Adeya
March 6, 2023
in NEWS
Reading Time: 13 mins read
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Who is Iconic Kent Kris?

Iconic Kent Kris real name Allan Kato was born on 13th November 2003 in Kampala, Uganda. He grew up in the Kawempe division where he was raised by a single mother. Kent Kris is the last born in his family and has six sisters and one twin brother. The young lad was raised in a poor family by a single mother in Makerere Kikoni Village located in the Kawempe division. Kent is the last born in their family and he is a twin, he has 6sisters and a twin brother.  Iconic Kent Kris attended Makerere Primary School and Kasubi Family Primary School for primary level and later joined New Styles S.S for high school. He never went far with his education and therefore stopped in high school.

Also Read: Sharon Kiyimba, The Elegant Ugandan Fashion Model

Iconic Kent Kris

What inspired iconic Kent Kris Into fashion and social media influence?

“I was inspired by a lot of African celebrated fashion icons and mostly Abryanz,” says Kent Kris, “I like what he does and honestly I dream to have a platform like his. And for the love I have for the fashion industry, I’m looking forward to making it bigger and stronger if life gives me a chance.”

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In the field of Social Media influencing, Iconic Kent Kris is an expert and has experience in it. He has been on social media since 2013 and has inspired a lot of youths from Facebook to Instagram. At the age of 19 in 2022, Iconic Kent Kris says he managed to buy his first piece of land worth UGX 30M in Kampala. He then built rentals on it worth UGX 100M together with his sisters. He later also helped build his mum a house.

Why Iconic Kent Kris Took Fashion And Social Media Influencing Seriously
Why Iconic Kent Kris Took Fashion And Social Media Influencing Seriously

Fields Iconic Kent Kris Affiliates With

Iconic Kent Kris says fashion is the most general term and applies to any way of dressing, behaving, writing, or performing. This relies on the style that is applicable at any one time or place. He also says fashion is a form of self-expression and it has been his desire since he was a child. Kent Kris also says he dreams to be one of the most celebrated fashion icons on the continent and he is asking for your support through this journey and he promises to make it unique. According to Kent Kris, others and receiving love make his life worth living and his personality says it all. Kent Kris thinks no one else has his unique personality and that’s the main reason why he loves himself.

We Asked Him To Tell Us His Hobbie And He Said

 1 – I’m motivated by turning my love of fashion into a career.

 2 – I’ve always been fascinated with every aspect of the fashion industry. 

3 – Working in a fashion environment is my top career objective.

 4 – A job in fashion would be a dream come true for me. – says Iconic Kent Kris and of course, Fashion and Music are his hobbies.

Iconic Kent Kris
Iconic Kent Kris

Biggest achievements Of Kent Kris

In 2022 Kent Kris worked to buy his first piece of land in Kampala at the age of 18 and built rentals on it. Later on, he also built his mum a house with the help of his sisters and today he has achievements worth 150M+. This is a great milestone for a 20-year-old to achieve as he came from a poor family. There, he was managed by a single mother, his 6 elder sisters, and one twin brother.

What does it feel like to work as a social media influencer?

According to Kent Kris, a social media influencer is more than just having a lot of followers. Influencers are in the position to do so many things for their followers. From helping people in need to promoting products and brands. Their community is everything to them and applies itself to giving back as much as it can.

“It’s quite scary!” Kent Kris exclaims, “And it becomes a responsibility. To become an influencer you must say or do something novel at some level. This is potentially isolating as truly independent ideas are more likely to repel others than influence them. It also requires interaction with others opening you up to inevitable rejection. But people can never un-hear what you have said; so your ideas will continue to influence them over time. People are naturally attracted to reason and confidence so don’t worry about your success or failure. As far as tips: Use logic and deductive reasoning to form your positions. Be consistent and principled. No one is influenced by someone who contradicts themselves.”

He adds, “Be genuine and honest. You must earn the trust of others. Say what you mean, and mean what you say. Be kind, and respectful to everyone and their positions. Find what you have in common with the ideas of others, support those agreements and praise them for their contributions. Be modest. Never brag about your abilities or intellect. If you are truly influential it will be obvious to others. Admit when you’re wrong, and give credit to those who influence you. Don’t be judgemental or controlling. You can not influence by force. To be influenced by someone is a voluntary act. So lead by example. Only give advice that you yourself should and could follow. Never attack a person’s character. It’s an automatic win for the opponent, and it shows the weakness of your position. Keep it impersonal. Let the ideas compete, not the people.”

Advice For Young People From Kent Kris

This is the advice I can give to those who want to make it in the fashion industry – Iconic Kent Kris says ;

8 Fashion Tips to Ensure You Always Look Stylish

1. Work on your capsule wardrobe. Make sure you have reliable wardrobe staples: an iconic little black dress, a pair of jeans that fit perfectly, a classic blazer, simple T-shirts and button-downs in neutral colors, and an effortless leather jacket (or denim jacket). Investing in a capsule collection of mix-and-match basics (and learning how to style them) is the key to looking put together.

2. Make sure your clothes fit perfectly. One trick to making any item of clothing look amazing is to hire a good tailor. Tailored clothing not only looks polished, but it also feels more comfortable. Pants that drag on the ground and dresses that bunch up awkwardly won’t make you feel stylish. If your capsule wardrobe fits you well, you can start to play with over- and under-sized items in a way that feels fashionable, not sloppy.

3. Learn how to balance proportions. Balancing proportions is about styling your outfits to create an overall aesthetic harmony. The way you achieve this is by wearing clothes that are fitted to your body shape. When you want to play with oversized clothes or unusual shapes, make it a fashion moment by keeping the rest of the look fitted. For example, try pairing a tight crop top with wide-leg jeans, or a puff-shoulder top with straight-leg pants.

4. Find your personal style. Developing a signature style can take years, but you can get started by creating a mood board. Remember that personal style is an experiment; you never know what amazing looks await you until you’re in the dressing room. The categories “menswear” and “womenswear” shouldn’t dictate how you shop. Take time to play with colors and shapes to find what looks great on your unique body.

5. Become a better shopper. Learning how to shop for exactly what you want will help you avoid filling your closet full of items you never wear. When your wardrobe consists of pieces that you love, styling an outfit will become second nature.

6. Add a belt. Adding a belt to your look is one of the easiest ways to make any outfit look more put-together. It’s also a great trick for bringing balance to a look that otherwise might not work—like a long cashmere sweater and billowy midi skirt.

7. Play with color. If you’re nervous about adding color to your look, start with just one colourful piece, and keep the rest of your look neutral. As you get more comfortable with colors, you’ll learn which color combinations work best for your style. Take a look at a color wheel for inspiration.

8. Mix patterns and textures. The days of matching your handbag to your shoes are over. Clashing textures and prints make a bold fashion statement. Start small with neutral patterns like stripes and low-key textures like leather and knits, adding in the sequins and paisleys in small amounts (like a scarf, tie, or clutch) until you learn what works for you.

How To Increase Your Social Media Influence In Uganda | Kent Kris

1. Ask Questions

Instagram Stories is an ideal medium for this but Facebook also lends itself well to asking questions. Find out more about them and they’ll be more interested in what you have to offer.

2. Create a Dialogue with your Followers

For example, get them to caption a photo and tell them that you will repost the best ones on one of your social media channels. Announce news and events on your social channels to create a sense of anticipation and to keep people tuning in.

3. Focus on Video

Whether live or recorded, video is consistently among the best-performing digital marketing strategies. 90% of viewers say that product videos are helpful in the purchasing decision process, and viewers retain 95% of a message in video marketing compared to 10% in the text.

4. Link to your Social Networks

Make sure to include links on the homepage of your website. You could also include links in your email signature. Cross-promote your various social channels across your social networks.

5. Make Viral Content

Create a post that either entertains, informs, or is something that your followers will want to share.

6. Run a Contest

This can be an effective way of increasing brand awareness and growing your followers. Consider asking people to search for an answer on your website, to encourage them to learn more about your brand.

7. Use Hashtags

Although they don’t work as well as they used to on Instagram, it is still worth taking the time to research the best hashtags for your brand. If you’re a new company, avoid using the largest hashtags such as #luxury or #travel, and pick ones that have less than 500,000 uses.

8. Include Keywords for Ranking

Certain social media platforms such as Pinterest and YouTube regularly appear at the top of Search Engine Results Pages (SERPs). Sprinkle keywords that relate to your business into your headlines on these platforms. You could even use a relevant keyword for your social media channel names.

How To Choose The Best Social Media Influencer | Kent Kris

1. Reach

A good spread of followers on a variety of platforms is desirable, rather than influencers only present on one social media platform, with no website. This will ensure greater visibility and long-lasting impact in terms of Search Engine Optimization.

Moreover, in the Tomoson study, marketers ranked the following social media platforms by order of effectiveness:

1) Blogs

2) Facebook

3) Instagram and YouTube

You may find this surprising given the current focus on Instagram. However, ask yourself which of these platforms function as search engines.

That is the case for YouTube and Pinterest, together with blogs. Using best SEO practices and targeted keywords will ensure long-term traffic.

Do an experiment for your own brand, creating an article that is optimized for search engines. Then promote this article across all your social media channels so that you can check which is the most effective.

For Instagram, that could include a link to the article in your brand bio and a swipe-up link in Stories. For Twitter, you can use a link shortener for the website article, to help track where your traffic is coming from.

Then go to Google Analytics, look at that specific article and check where your traffic is coming from. For example, one of our top-performing posts receives traffic from Google, Pinterest, Facebook, Twitter, LinkedIn, TripAdvisor, YouTube and Instagram.

Also, don’t assume that blogs are small hobby sites. If you analyze the traffic of some of the top blogs in the world, it is higher than 99% of other websites.

If you only focus on traditional media, bear in mind that some of these media outlets use a paywall for their online coverage and only subscribers will be able to read these features. What’s more, the articles will not be shareable, significantly limiting their long-term reach. They may also only be available online for a specific duration of time.

2. Engagement

A large number of followers doesn’t mean much without a correspondingly high level of engagement – e.g. comments on an Instagram post or retweets on Twitter. It’s important that your chosen influencer takes the time to respond to some of the comments.

You need influencers who enjoy communicating with others, as social media is a two-way exchange.

3. Relevance

According to a recent study by ZINE, only 11% of brands ask content creators to provide their analytics. You can definitely request these before you make a campaign selection.

For example, ask for their Google Analytics monthly unique views screenshot or Instagram demographics. Choose an influencer with a reader/follower profile that matches your brand.

If you’re a luxury travel brand, choose a travel blog on the Mediavine ad network. They only allow websites producing high-quality original content with a minimum of 25K monthly unique views into their network. You can tell whether a travel blog is a Mediavine member by looking at their adverts which have the word Mediavine displayed in the bottom left-hand corner.

Fashion influencers with a predominantly teenage audience may be less suited to a high-end brand than luxury blogs with readers/followers mainly aged over 25 and in the A & B income groups.

If you’re a luxury swimwear designer looking to work with an Instagram influencer, ask them to send you a screenshot of their Insights analytics, specifically the gender of their followers. Someone who has a 95% male following is unlikely to get your swimsuits seen by many potential female buyers. Consider picking a luxury influencer with a good proportion of female followers.

4. Trust

To what extent is your chosen brand influencer considered an expert in their chosen field? How well does their audience trust them? 

This can be hard to evaluate, but influencers who are authors or keynote speakers in their subject are good options. Check out their LinkedIn profile to evaluate the extent of their professional connections. 

5. Quality

The best influencers create their own content, rather than regurgitating press releases. Not only can using duplicate content have severe consequences for your brand, but readers will be turned off by the lack of personal opinion.

Choose content creators who are skilled in photography or videography to highlight your brand in the best possible light. The influencer’s written and spoken English should also be perfect, with no grammatical or spelling mistakes that could reflect badly on your brand.

6. Authority

Authority can be measured in a number of ways. Domain authority, for example, affects how the content on sites is ranked by search engines. You can check a site’s domain authority at Moz Link Explorer.

A domain authority over 30 is considered desirable by some brands. Try to choose a social media influencer who is considered an expert in their field and well-known within the blogging community.

7. Return on Investment

In order to measure influencer ROI, you can also request analytics after the campaign has finished. Ask your brand influencers to provide a summary of how the content they have created for you has performed. We provide a full campaign report with stats for each social media channel and website feature. 

8. Rapport

Once you have identified the best influencers, it is important to build up a good working relationship between your community manager and these influencers. Mutual trust gives the best results for the influencer and the brand.

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John Kenny Adeya

John Kenny Adeya is the proprietor and author of Kampala Edge Times magazine and has won a couple of awards for fighting negative social behavior such as corporal punishment against children. He is a Ugandan journalist focused on spreading positive information about Africa.

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