Iconnic Trends Clothings Uganda is a well-established clothing brand that has expanded into the bedding industry with a mission to provide quality and affordable beddings. Founded by a visionary entrepreneur during the COVID-19 lockdown in July 2020, the brand has grown from an online-only platform to a physical store located in Kisaasi Loy Plaza, Uganda.
The Birth of Iconnic Beddings
The inspiration behind Iconnic Beddings stems from a deeply personal experience. Growing up, Carol, the founder did not have proper beddings between the ages of 5 and 10, often sleeping on a mat. This experience ignited a passion for ensuring that people have access to comfortable and high-quality beddings. Today, Iconnic Beddings is dedicated to transforming sleep experiences across Uganda and beyond.
What is the Mission and Vision of Iconnic Trends?
Mission: To provide the best beddings where quality meets affordability.
Vision: To become the leading supplier of beddings and interiors in Uganda, ensuring that every individual experiences superior comfort.
Why does Iconnic Trends emphasize Quality and Specialty in Beddings?
Iconnic Beddings offers a diverse range of products, specializing in duvet covers—often used in hotels but now available for individuals who seek the same luxury and cleanliness in their homes. The company ensures that people in the corporate world have easy access to clean, fresh, and high-quality beddings.
The materials used in the Iconnic Trends beddings are 80% cotton, with additional options such as velvet and silk to cater to different client preferences. About 80% of the products are imported, while 20% are locally made, ensuring a balance between international quality and support for local industry.
Personalized and Customer-Centric Services
Iconnic Beddings offers personalized bedding options tailored to clients’ tastes, preferences, and budgets. Market research and customer feedback are integral to the brand, with the founder personally using the products to guarantee their quality. The company believes that sleep is a necessity, not a luxury, and aims to make high-quality beddings accessible to everyone.
Customer satisfaction is a top priority, and inquiries are responded to across various platforms, including in-store, social media, phone calls, and emails. Additionally, customers can return or exchange products within a week, provided they are undamaged. For exceptionally large custom orders beyond standard sizes, refunds are processed within three working days under specified terms and conditions.
Expanding Market and Delivery Services
Iconnic Beddings delivers nationwide, with 70% of its clients purchasing online. The brand has also successfully penetrated markets in Kenya, South Sudan (Juba), and Rwanda, with aspirations to expand into Tanzania soon.
Collaborations and Future Plans
The brand has collaborated with various influencers and businesses in the bedding industry and is looking to increase partnerships in 2025. Plans for expansion include establishing a major bedding factory in Uganda to cater to the growing demand.
Which Hotel and Accommodation Businesses benefit from Iconnic Trends so far?
Iconnic Beddings supplies beddings to various hotels and lodges, including:
- Koki Hotel (opposite CPS, Kampala)
- IGWARA Lodge (Karuma)
- Several Airbnb accommodations
Additionally, the company provides mattresses, curtains, and is gradually venturing into interior design based on client demand. The founder is currently taking an online course in interior design to enhance expertise in this area.
Does Iconnic Trends run Promotions and Loyalty Programs?
Iconnic Beddings runs promotions and loyalty programs throughout the year, including special discounts on Mother’s Day and Black November, among others.
Connect with Iconnic Beddings
Store Location: Kisaasi Loy Plaza, Uganda
Facebook: C&P Iconnic Trends Clothings Uganda
TikTok: @cnpiconictrendsug
You can also find them on Instagram, YouTube and X.
With a strong foundation built on passion, quality, and affordability, Iconnic Beddings continues to transform the sleep experience for individuals and businesses across Uganda and beyond.
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