The data highlights a growing preference for conversational experiences, where customers can seamlessly complete entire journeys — from browsing to purchasing — on a single channel.
Infobip
Rich Communication Services (RCS) is poised to revolutionise messaging across Africa, with key markets such as Kenya, Tanzania, and Uganda expected to witness a dramatic surge in usage. According to a new whitepaper commissioned by global communications platform Infobip, RCS traffic in Africa and the Middle East is forecasted to grow by over 1300%, climbing from 545 million messages today to a staggering 8 billion by 2029.
Global cloud communications platform Infobip has appointed Yariv Dafna as Chief Financial Officer (CFO) to strengthen the company’s position as a leader in the Communications Platform as a Service (CPaaS) market.
Infobip’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and ecommerce, and hospitality and leisure. Through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process.