Why Has X (Formerly Twitter) Hidden Likes?

Elon Musk has decided to make likes on X (formerly known as Twitter) anonymous. Elon is already known for his radical ideas and unpredictable changes. This latest move has raised eyebrows and sparked debates about its real motive.

Elon Musk enjoys playing with fire

Musk has a track record of proposing controversial changes for X. Nearly a year ago, he suggested eliminating the ability to block users, which could have turned the platform into a chaotic environment. While that idea hasn’t been implemented, his latest change is already set in motion: likes on posts will soon be visible only to the poster and the person who liked it.

What reason does Elon Musk give for hiding likes on X?

Musk and his engineering team argue that this change will promote free expression. Musk states, “It’s important to allow people to like posts without getting attacked!” His director of engineering echoes this, saying, “Public likes incentivize the wrong behavior. People often feel discouraged from liking content that might be ‘edgy’ for fear of retaliation or to protect their public image.”

Benefits of having your likes hidden on X (formerly Twitter)

Is it any good? Critics dismiss this rationale as superficial. They argue that hiding likes allows people to express approval without standing up for their beliefs publicly. This change seems to cater to users who can’t handle social backlash for their opinions. If users are uncomfortable showing support for certain content, they can simply avoid liking it.

The Dark Truth Behind Hiding Social Interactions

The real reason behind this change may be more concerning. X has been plagued by spam, bots, and platform manipulation since Musk took over. By hiding who likes a post, it becomes easier to obscure these issues. Likes serve two main functions on social media: they inform the platform about user preferences and provide a way to express approval or appreciation. Nearly every major platform allows users to see who liked posts, with few exceptions like Reddit, which has a culture of anonymity and strong moderation.

Lack of Moderation and Increasing Spam

When Musk acquired X in late 2022, he drastically reduced the content moderation staff. While this saved the company money, it led to a deterioration in user experience. Spam and automated accounts promoting scams have become rampant. These problems are compounded by the departure of many blue-chip advertisers and the influx of low-quality ads.

Impact on Advertising and Integrity of X

The decline in platform quality has driven away advertisers, leaving those who remain with a smaller audience and lower engagement. The ability to hide who likes a post could facilitate dishonest practices, such as inflating engagement numbers with fake accounts to make the platform seem more active than it is.

Musk’s Track Record with Platform Manipulation

Musk’s inconsistent stance on platform manipulation raises further doubts. He initially cited “defeating the spam bots” as a reason for buying Twitter. Later, he tried to back out of the deal, claiming there were too many inauthentic accounts. His introduction of paid verification badges was meant to ensure user authenticity but instead made it harder to discern reliable information. Making likes anonymous is another step in this direction, potentially making it easier to hide malicious activities.

So why has X hidden likes?

While Musk’s move to hide likes on X is presented as a way to foster free expression, it may instead be a strategy to mask deeper issues with the platform. The change could protect users from social backlash, but it also makes it harder to identify spam, bots, and manipulation. As X continues to evolve under Musk’s leadership, users and advertisers alike will need to stay vigilant about the implications of these changes.